It’s official. As suspected here, Yahoo has bought Xobni earlier this month.

As far back as 2008 I was a fan of their smart Outlook email management productivity plugin. As Microsoft introduced the Social Connector into Outlook 2010, the Xobni team were continuing to develop mobile solutions beyond desktop Outlook.

I know that many readers have picked up on and have become loyal fans of Xobni. Judging from the Xobni blog they are convinced that Yahoo! ‘gets them’ and that they want to use the Xobni platform to make many Yahoo! services better for all Yahoo! Customers.

So, as with Tumblr, presumably, this is another purchase that Marissa Mayer and Yahoo promise not to ‘Screw up’

Let’s hope so.

Till next time


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