Steve Jobs RIP my favourite video on core values and business

I am not a Mac-Head and I don’t own an i-anything (although I have bought plenty for my family!) I am, however a big Steve Jobs business fan.

I love language and the power of words and this video is one of my favourite Leadership video clips ever …. and it is NOT the ubiquitous 2005 Stanford Commencement address …… and I have been studying Rhetoric for a long time, subscribing to sites like since it started and- of course – .

Prior to meeting the amazing Paul Dunn a short while ago, my favourite Steve Jobs video was the ubiquitous 2005 Stanford Commencement address., with his 3 stories – the one about ‘Connecting the dots (which the wonderful Anne Marie McEwan and I were discussing this morning) – the one about ‘Love and loss’ and the third about ‘Death’.

BUT…. this clip is, to my mind awesome.

Imagine yourself in this meeting with him, shortly after he came back into Apple. This is a serious ‘Marketing’ oriented business meeting with his team, it is not a staged mega-media new product launch event.

Imagine how you would feel in the presence of your company leader talking to you about the core values of the enterprise. Imagine…….


RIP Steve Jobs and thank you.

By |2014-03-19T14:45:53+00:00October 6th, 2011|Goal creation and control|2 Comments


  1. Richard Maybury October 7, 2011 at 10:43 am

    Hi Laura, as you know, it was Paul Dunn who compared and contrasted the two videos for me. I decided to keep this post about Steve jobs, but you have done a good job in putting the compare and contrast video here, thanks, see you soon.

  2. Laura October 7, 2011 at 10:36 am

    Love it!
    He draws a line under the failed past, sticking the knife into a few of the bad decisions made in his absence.
    He sets the Values compass very authentically.
    He reintroduces the ad agency he worked with when he was there last and presents the marketing position that would define his new tenure.
    Surprised you did not put up the Steve Ballmer going crazy video to contrast! …

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