How the Sales skills, attitudes and behaviours of SME business owners, Directors and Partners must be different to those of employed sales professionals.
The Sales attitudes, skills and behaviours of successful SME business owners
Arguably, in business, nothing happens until somebody sells something to someone.
The reality is that whatever title we give ourselves as small and medium business leaders, we are also, de facto, the chief salesperson for our business, even when we employ sales professionals. In SME land the business is very much a reflection and extension of the founders, Directors or Partners.
And that doesn’t matter whether our business offers hopes, dreams, information, expertise, products or Services. Selling is at the heart and the very essence of business.
And also it doesn’t much matter whether we get most of our business through networking referral, client recommendation, our own sales activity or through a business Channel. At some stage a sales conversation is going to be required.
And you know that there is a subtle difference between the sales attitude, skills and behaviours when expressed as a business owner compared to those same attitude skills and behaviours when expressed by a sales person.
So, here’s the thing…
What is it that owners of businesses need to be aware of to bring their selling conversations to the very highest level of expression of sales professionalism within their role as a business owner and what differentiates that from ordinary sales activity by highly experienced and professional sales people?
So in our 859Mindshare in the login business Lounge on the 10th of March this is the question we’re going to be looking at and I hope that you can come along join us for breakfast and some wonderful mind sharing and expanding conversations about this very important topic.
Here’s the booking link: https://loginbusinesslounge.spaces.nexudus.com/events/1415166141/8-59-mindshare-breakfast